First, we begin with a discussion about the project directly with our client to understand their vision and their goals. We first need to find out what type of logo a client is looking for. Do they have a logo that they would like to update? Do they have a color scheme that they want to be incorporated into the new design? Are they looking to completely re-brand? Where will the logo be used? This is the first step in our design process. Knowing what our client has in mind will help us create a mental image of the logo to begin our work.