Search engines are always trying to improve their users' experience. Their efforts create a ripple effect, making SEO, as you know, an ever-changing discipline. Keeping up with the near-daily changes may seem impossible, especially if you are going at it alone. However, in this day and age, quality content on just about every topic is abundant online. It doesn't matter what you want to learn: There's probably a blog for it. SEO is no exception.
SEO blogs are alive and flourishing online. The plethora of piñatas, er, blogs (see Three Amigos), is enough to make even the most avid blog enthusiast overwhelmed. So to help you in your search for quality SEO content, I decided to make a Who's Who list of the top SEO blogs. I really wanted to focus on what would benefit this blog's readers the most when it comes to, well, other SEO blogs (conflict noted). So while there may be some gems out there that are not listed here, I decided to start with blogs every SEO should know about. Below, you will find some of the most popular and, in my humble opinion, best-curated resources online for learning and staying current in SEO. I have carefully chosen blogs based on their reputation, their readability, and their content. Each blog offers something for newbies and veterans alike. These respected blogs are (besides legit) fairly consistent in their advice. Each blog provides content from a slightly different angle using research gathered from their own studies, use-cases, and industry experiences. Enough talk, let's dive in.
Moz is probably the most well-known name in the SEO industry. Their blog features industry experts from all over the world. New content is posted a few times each week, including their famous 'Whiteboard Friday' (perfect for those of you reading this who can't read). I've been following this blog since the early days when it was called SEOMoz. Since then, Moz has added a lot of value for their readers, including advanced SEO tools, online training courses, and MozCon. If you like the neo-hipster-geek culture and pastel colors, you will probably like this blog. I know I do. Check 'em out. They produce a lot of bookmark-worthy content. Like this.
Like Moz, Ahrefs is a very well-known source for search data tools. Since 2013, they have put a lot of their SEO research into a blog. This is a blog I'm sure you will enjoy. They do a great job breaking down large amounts of data to provide valuable findings to their readers. One unique thing I like about this blog is that they don't mind sharing some of their internal marketing experiences to aid their readers. Useful stuff, too. Check out Ahrefs Academy for tutorials on a variety of subjects of interest to search marketers. Be sure to check out their great YouTube videos, as well.
Neil Patel is kind of a big deal (or so he has it trademarked). Neil has definitely made a name for himself through his work and his many websites. He is one of the more recognizable and controversial names in search. But I think his success, in large part, is due to his attitude toward his readers. He makes it fun to learn. He provides free SEO tools to the public, and he makes himself available to his readers, as evidenced in his morning email routine. But the blog is a team effort, and I really enjoy how his team puts articles together to make them fun and easy to understand. Also, take a look at these blog titles. They are hard to resist. Skim through them, and I guarantee you will just have to click on one of them. I just did. Also, you can't deny that this team understands branding, as reflected in the Neil Patel brand itself.
Brain Dean's blog seemed to come out of nowhere a few years ago. Someone sent me a link to this "really sweet SEO blog," and I clicked through. I quickly learned two things about Brian: 1) he really likes black shirts, and 2) he knows what he is talking about. He has some great "how I got to #1 for this keyword" type posts that detail his efforts on his own website, as well as some insane SEO strategies that I have not seen elsewhere. Also, as the name suggests, he specializes in link-building strategies, and they are pretty creative. He also offers an exclusive SEO boot camp to his email list from time to time.
Search Engine Journal is legendary, and it is HUGE. This is my favorite SEO news site. I love the layout of this site, even though there is a lot of advertising displayed. This blog gets a lot of traffic. SEJ is read by a ton of search professionals. Although this site primarily focuses on publishing SEO news, it also provides some great SEO guides, content-marketing blog posts, and social-network posts regularly. I recommend checking this site frequently if you are interested in trends and local search.
Though not the prettiest blog, Hobo is still a real page-turner. This blog is really a one-man show, and I'm really impressed by what he has accomplished. Shaun Anderson does a great job of digging deep into what matters in SEO, and Google has rewarded him for his efforts. In fact, I couldn't get away from this blog. For years, Hobo just kept popping up in the search results whenever I did SEO research. This blog boasts thousands of regular readers for a good reason. Just ignore some of Shaun's grammatical errors (he is British, right?), and you will find some real gems for your efforts.
Search Engine Land is Disneyland for SEOs. This Danny Sullivan endeavor primarily focuses on search engine news. Now, although it may look a bit old-school, this blog really keeps up with search. That is why search professionals frequent this site more than most. SEL also holds conferences for search professionals annually. So give it a quick look. This is really a great resource if you like to read. This site has a ton of content.
You can't go wrong with any of these blogs. Leading agencies and influencers in the SEO industry read and cite these blogs often. If and when there are changes in the search engines' ranking algorithms, these blogs are likely to let you know first. Perhaps you already knew a couple of these, if not all of them. If so – respect. If not – stop reading my blog (don't stop reading my blog) and click on over to discover each blog's greatness for yourself. You might even find a new tool that you weren't aware of. Now, let me leave you with some important things to remember about SEO:
So that's the goods folks. Please readUP and don't forget to tell me what your favorite blog turns out to be in the comments below.